About us

About Pro DIY®

A supplier for Retailers and Trades

Pro DIY® as a business focuses on supplying retail outlets and registered trade businesses. There are different pricing structures depending on the type of business. We know retail outlets need to stay competitive. Pro DIY® does not sell directly to the public. Most transactions are via our secure web portal at www.ProDIY.com.au which has been designed to make finding products and ordering easy. An approved account is required to access the site and product range.

Pro DIY® products come in two flavours; our smaller but growing range of Pro DIY® branded products and third party branded products. We have strategic deals with a number of manufacturers and suppliers that we can source from, including Australian. The growing range includes electrical, lighting, hand tools, basic automotive parts, knickknacks, with a few other lines. Quality varies from mid to high range, with no interest on our part in low quality products. Value for money is a high consideration. If you are looking for a product, even if it does not seem to fit our range, please contact us and we will try to assist.

Pro DIY® is a business in the Innovative eMarketing Pty Ltd group of mostly online businesses. The ACN for Innovative eMarketing (IeM) is 133 012 129. IeM specialises is developing business partnerships and providing the online marketing for them, however, some of IeM's businesses also develop products and maintain their own product brands such as Pro DIY®. IeM is a private company that is based on the Sunshine Coast in Queensland Australia. It buys, sells, and markets nationally and internationally depending on the products and markets. As IeM grows it is planned to increase the company developed products. Lance Bleakley (BICT) is the Founding Director.

We hope that you enjoy your experience with Pro DIY® and to also develop a long term relationship.

Lance Bleakley
Founding Director